9/21/2023 0 Comments Internal company newsletters![]() ![]() Sticking to a consistent release date makes the newsletter more habit-forming because employees know when they should be on the lookout for it in their inbox. Wrap this all into one e-newsletter and create a consistent schedule for sending (Wednesday at 8:45 am / Every first Monday of the month / once a quarter). Now you know why you should include an internal newsletter as part of your marketing strategy, here’s how to get employees to actually read it: Tips For Success ConsistencyĮveryone likes to showcase their success and events coming down the pipe, but sending multiple emails isn’t effective – it creates email fatigue. ![]() This should be value-add content that makes employees feel more in-the-know. As a fellow employee, think about what is important to you and use content that will drive emotion both in relation to your fellow employees and brand. Remember your target persona for this email is your employees. An ‘awesome’ internal newsletter has a lot in common with an outbound e-blast, engagement is paramount for success. While most organizations see the value of internal newsletters, they often fail on the execution – receiving abysmal open rates and lack of engagement. This is especially true for large multi-nationals where teams are split by offices, time zones, and even continents. ![]() The McKinsey Global Institute found productivity improves by 20-25% when employees feel connected to their organization. Internal newsletters are an important marketing tool for keeping all employees informed and bought in. Newsletters can showcase successes, connect siloed departments, promote transparency, drive home company messaging, and galvanize employees to be better brand ambassadors. An internal newsletter provides a quick snapshot of what is happening within an organization and is a great way to create operational alignment. ![]()
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